Information Technology Applications in Marketing

A class for marketing seniors at the University of Delaware.

Syllabus

Updates: UD Marketing-Related

About Me

Name: Alex

View my complete profile

Subscribe via Bloglines

This is required. In order to subscribe, please create an account at bloglines, access http://buad477.blogspot.com/atom.xml, then copy and paste the URL from the browser window to your subscription form in bloglines.

Google Adsense

The following is an advertisement from the google adsense program. We should note the advertisement displayed will be determined by keywords from the blog. A good example of this can be found on MBA Student Blogs (ad topics highly relevant to the site).

Previous Posts

  • Bloglines Subscription: Make it public
  • What's a blog ?
  • Tasks to complete by class 2/14
  • Class Project
  • Welcome to the Class Blog

Contact Profs

  • E-mail: sivaramana 'at' lerner 'dot' udel 'dot' edu
  • Web: Anu's Page
  • E-mail: alex 'at' udel 'dot' edu
  • Web: Alex's Page
  • GA: bilginmacar 'at' yahoo 'dot' com

Class Blogs

We will include all student blogs, in alpha order, once the student has e-mailed the blog URL to Alex.

  1. Hermann Apostol: Delaware Repretory Dance Company (DRDC). Subscriptions
  2. Lisa Beal: I want my MTV. Subscriptions
  3. Gavin Bernstein: Sigma Chi's Relay For Life. Subscriptions
  4. Kevin Blair: Philadelphia Phillies
  5. Chris Bralczyk: New York Yankees. Subscriptions
  6. Gayle Bradshaw: The Next Step: The "Real" World? Subscriptions
  7. Marc Buontempo: My Favorite TV Shows/Movies
  8. Melanie Butler: Campus Culture. Subscriptions
  9. Deanna Buxton: The Movie Watcher. Subscriptions
  10. Sam Callender: Newark Socialites. Subscriptions
  11. Ben Carlson: Weightlifting. Subscriptions
  12. Stephanie Caprione: Will Work for Food. Subscriptions
  13. Casey Caudill: Top 5 Favorites. Subscriptions
  14. Lauren Clarius: Greek Life at UD. Subscriptions
  15. Christine Collins: Equestrian Team. Subscriptions
  16. Jef Cramer: Styles & Trends in Drumming. Subscriptions
  17. James Culyer: Phi Sigma Kappa
  18. Matthew Curtis: Philadelphia 76ers. Subscriptions
  19. Amber Deimler: The Seven Spot . Subscriptions
  20. Chris DePatria: New York Football. Subscriptions
  21. Matt DiDonato: Jam Bands. Subscriptions
  22. Katie Dillon: Desperate Housewives. Subscriptions
  23. Rachel Donohue: Caribbean Travels. Subscriptions
  24. Mark Ellison: Real Madrid. Subscriptions
  25. Lindsey Edelman: Tennis Anyone? Subscriptions
  26. Gina Esposito: The Apprentice. Subscriptions
  27. Mike Finazzo: Indeed.Design Subscriptions
  28. Greg Fleck: Save the NHL
  29. Tara Flynn: Land Down Under
  30. Mandy Fogelman: Living with the Military. Subscriptions
  31. Joanna Gaidjunas: MTV Shows: The 10-Spot. Subscriptions
  32. Nate Gaines: New York Baseball
  33. Brent Gentile: 2005 Kentucky Derby Watch. Subscriptions
  34. Nicole Girshek: Peace Through Yoga
  35. Allison Greenberg: Fashion Headquarters. Subscriptions
  36. Michelle Guthrie: Engagement Rings. Subscriptions
  37. Emily Hafner: Livin' the Good Life. Subscriptions
  38. Josh Hauserman: The 2004-2005 NBA Season. Subscriptions
  39. Aidan Hausmann: The Jersey Shore. Subscriptions
  40. David Hixson: Hog Blogging: The Washington Redskins . Subscriptions
  41. Nikki Hobbs: Kenny Chesney Fan. Subscriptions
  42. Uzo Idigo: Trials and Tribulations of Graduation
  43. Erika Johnston: Australia. Subscriptions
  44. Lawrence Jones: . Subscriptions
  45. Andrew Kalman: Philadelphia 76ers
  46. Alana Kheyfets: American Marketing Association
  47. Jen Kling: Music Indistry News. Subscriptions
  48. Matt Kluger: News in Rap. Subscriptions
  49. Jason Kniebel: Baseball Today. Subscriptions
  50. Vinnie Kruzinski: Benefits of exercising. Subscriptions
  51. Kavita Kusumgar: A Snapshot of Cairnes
  52. Jonathan Lebram: XBOX reviews and updates. Subscriptions
  53. Evan Lerner: New Car??
  54. Evan Lerner: Business
  55. Bridget Locke: UD Relay for Life. Subscriptions
  56. Greg Luther: Angry Talkbacker Movie News and Reviews
  57. Ryan McDermond: Atlanta Falcons. Subscriptions
  58. Taylor MacKelcan: Bob Marley. Subscriptions
  59. Nicole Morris: Review of 80's Movies
  60. Cari Murtha: The New York Yankees. Subscriptions
  61. Michele Neher: Philadelphia. Subscriptions
  62. Dan Newman: Chasing the Nextel CupSubscriptions
  63. Wai Fan Ng: Sushi.....yeah!!!!!
  64. Kim Pace: Senioritis. Subscriptions
  65. Jackie Powell: Cats are so overrated. Subscriptions
  66. Jon Robb: Philadelphia Eagles. Subscriptions
  67. Dave Robinson: No Joke. Subscriptions
  68. Rob Sannelli: Fishing. Subscriptions
  69. Sara Sievers: Japanese Kaizen. Subscriptions
  70. Chris Simmons: techKnow. Subscriptions
  71. Calvin Smith: NCAA Tournment . Subscriptions
  72. Lauren Spare: Fitness (for women). Subscriptions
  73. Stacy Speicher: Dangers of Smoking. Subscriptions
  74. Nicole Sposbosiec: NYYankees. Subscriptions
  75. Jeff Stone: Perfect Time to Travel. Subscriptions
  76. Adam Striebinger: Eastern Steel Constructors.Subscriptions
  77. Jenna Swiren: Analyzation of lifestyles of the famous. Subscriptions
  78. Corinn Tessitore: Corinn's New York. Subscriptions
  79. Amy Tiso: Fashion Careers. Subscriptions
  80. Megan Townsend: Philly Nightlife & Entertainment. Subscriptions
  81. Nicole Ventimiglia: Nicole's Television Connection. Subscriptions
  82. Allison Ward: where are you going ? Subscriptions
  83. Jessica Waters: Restaurant and Bar Scene in Delaware
  84. Amy Zak: Reality TV. Subscriptions

Example Blogs

Below are a few, somewhat relevant blogs. Each serves as a decent starting point to explore what is in the 'blogosphere'.

  • Allied
  • Collaborate Marketing
  • David Weinberg
  • Doc Searls
  • Diva Marketing
  • EGR
  • King Kong Movie
  • Molly.com
  • Scott Neal
  • Online Marketing Blog
  • Scobleizer
  • The Voice of The Blog
  • Wharton Admissions

Example News Feeds

Below are other (non-blog) news-related sites which include an RSS Feed. You should plan on subscribing to one or more (or other news-related sites you identify.)

  • BBC News
  • BusinessWeek
  • ClickZ
  • CNET.com
  • CNN
  • delawareonline
  • ESPN
  • Fashion Week Daily
  • India Economic Times
  • Knowledge @ Wharton
  • National Geographic
  • New York Times
  • Slashdot
  • WSJ.com

Other Resources

Below are relevant resources to get you started with blogging and news aggregation. Note, you are required to sign up for the Bloglines news aggregator.

  • Amazon Associates
  • Bloglines
  • Blogger (this platform)
  • Feedster
  • Flickr
  • Google
  • GoogleAdSense
  • GoogleNews
  • Hackers, Hits and Chats
  • Learning HTML
  • MovableType
  • Sitemeter
  • Technorati
  • W3C.org
  • Weather.com

Powered by Blogger

Track your Page Views

In order to see how many people are accessing your site, and from which referrer URL, add Sitemeter to your site. You just need to create an account on sitemeter (free) and then add the appropriate code to your template.

Chapter Presentations

Section-011
  • Chapter 6: Group X
  • Chapter 6; Group I
  • Chapter 7; Group H
  • Chapter 7; Group G
  • Chapter 9; Group B
  • Section-012

  • Chapter 6: Group B
  • Chapter 9; Group C
  • Chapter 9; Group E
  • Affiliate Programs

    Using this to illustrate Amazon.com's Associates Program. Also check out this bookstore for more selections.

    Add Weather!

    If you are creating a site that is regionally-specific, you may want to include the region's weather. If US-based, go to weather.com and complete their web-based form to grab some code to include in your blog template.

    Sunday, February 13, 2005

    February 14 Class Notes

    The following are the slides for the February 14 class.

    Some of the Links referenced from the Text:


    • As We May Think (Vannevar Bush)
    • Hobbes' Internet Timeline
    • History of ARPANET
    • History of HTML
    • Sabre
    • Travelocity
    • Marketing in Hypermedia Computer_mediated Environments: Conceptual Foundations
    • Drugstore.com
    • The 10 Driving Principles of the New Economy
    • Ebay
    • Tesco
    • FindMRO
    • Onstar
    • Priceline (biddingfortravel.com)
    • Edmunds
    • What Do People Want Online?
    • iPrint.com
    • Cyberatlas
    • EPIC: 2014


    Additional Reading.
    For additional resources you can also access:

    • Introduction of WWW
    • Aspects of WWW as a Medium
    • Markets, Pricing Models and Digital Economics

    posted by Alex @ 3:41 PM 

    0 Comments:

    Post a Comment

    << Home