Links to each chapter's slides
posted by Alex @ 11:50 AM
Information Technology Applications in Marketing
A class for marketing seniors at the University of Delaware.
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Google Adsense
The following is an advertisement from the google adsense program. We should note the advertisement displayed will be determined by keywords from the blog. A good example of this can be found on MBA Student Blogs (ad topics highly relevant to the site).
Previous Posts
- M and A in the internet space
- Evolution of a start up: Another experience
- Pre Mid-Term Office Hours
- Two articles that were handed out, and will be use...
- Future of blogging and news reader development
- Case Questions for Callabrys
- Group Presentation Slides
- Class bookstore expanded!
- Class Notes for March 15
- More on Flickr
Contact Profs
- E-mail: sivaramana 'at' lerner 'dot' udel 'dot' edu
- Web: Anu's Page
- E-mail: alex 'at' udel 'dot' edu
- Web: Alex's Page
- GA: bilginmacar 'at' yahoo 'dot' com
Class Blogs
We will include all student blogs, in alpha order, once the student has e-mailed the blog URL to Alex.
- Hermann Apostol: Delaware Repretory Dance Company (DRDC). Subscriptions
- Lisa Beal: I want my MTV. Subscriptions
- Gavin Bernstein: Sigma Chi's Relay For Life. Subscriptions
- Kevin Blair: Philadelphia Phillies
- Chris Bralczyk: New York Yankees. Subscriptions
- Gayle Bradshaw: The Next Step: The "Real" World? Subscriptions
- Marc Buontempo: My Favorite TV Shows/Movies
- Melanie Butler: Campus Culture. Subscriptions
- Deanna Buxton: The Movie Watcher. Subscriptions
- Sam Callender: Newark Socialites. Subscriptions
- Ben Carlson: Weightlifting. Subscriptions
- Stephanie Caprione: Will Work for Food. Subscriptions
- Casey Caudill: Top 5 Favorites. Subscriptions
- Lauren Clarius: Greek Life at UD. Subscriptions
- Christine Collins: Equestrian Team. Subscriptions
- Jef Cramer: Styles & Trends in Drumming. Subscriptions
- James Culyer: Phi Sigma Kappa
- Matthew Curtis: Philadelphia 76ers. Subscriptions
- Amber Deimler: The Seven Spot . Subscriptions
- Chris DePatria: New York Football. Subscriptions
- Matt DiDonato: Jam Bands. Subscriptions
- Katie Dillon: Desperate Housewives. Subscriptions
- Rachel Donohue: Caribbean Travels. Subscriptions
- Mark Ellison: Real Madrid. Subscriptions
- Lindsey Edelman: Tennis Anyone? Subscriptions
- Gina Esposito: The Apprentice. Subscriptions
- Mike Finazzo: Indeed.Design Subscriptions
- Greg Fleck: Save the NHL
- Tara Flynn: Land Down Under
- Mandy Fogelman: Living with the Military. Subscriptions
- Joanna Gaidjunas: MTV Shows: The 10-Spot. Subscriptions
- Nate Gaines: New York Baseball
- Brent Gentile: 2005 Kentucky Derby Watch. Subscriptions
- Nicole Girshek: Peace Through Yoga
- Allison Greenberg: Fashion Headquarters. Subscriptions
- Michelle Guthrie: Engagement Rings. Subscriptions
- Emily Hafner: Livin' the Good Life. Subscriptions
- Josh Hauserman: The 2004-2005 NBA Season. Subscriptions
- Aidan Hausmann: The Jersey Shore. Subscriptions
- David Hixson: Hog Blogging: The Washington Redskins . Subscriptions
- Nikki Hobbs: Kenny Chesney Fan. Subscriptions
- Uzo Idigo: Trials and Tribulations of Graduation
- Erika Johnston: Australia. Subscriptions
- Lawrence Jones: . Subscriptions
- Andrew Kalman: Philadelphia 76ers
- Alana Kheyfets: American Marketing Association
- Jen Kling: Music Indistry News. Subscriptions
- Matt Kluger: News in Rap. Subscriptions
- Jason Kniebel: Baseball Today. Subscriptions
- Vinnie Kruzinski: Benefits of exercising. Subscriptions
- Kavita Kusumgar: A Snapshot of Cairnes
- Jonathan Lebram: XBOX reviews and updates. Subscriptions
- Evan Lerner: New Car??
- Evan Lerner: Business
- Bridget Locke: UD Relay for Life. Subscriptions
- Greg Luther: Angry Talkbacker Movie News and Reviews
- Ryan McDermond: Atlanta Falcons. Subscriptions
- Taylor MacKelcan: Bob Marley. Subscriptions
- Nicole Morris: Review of 80's Movies
- Cari Murtha: The New York Yankees. Subscriptions
- Michele Neher: Philadelphia. Subscriptions
- Dan Newman: Chasing the Nextel CupSubscriptions
- Wai Fan Ng: Sushi.....yeah!!!!!
- Kim Pace: Senioritis. Subscriptions
- Jackie Powell: Cats are so overrated. Subscriptions
- Jon Robb: Philadelphia Eagles. Subscriptions
- Dave Robinson: No Joke. Subscriptions
- Rob Sannelli: Fishing. Subscriptions
- Sara Sievers: Japanese Kaizen. Subscriptions
- Chris Simmons: techKnow. Subscriptions
- Calvin Smith: NCAA Tournment . Subscriptions
- Lauren Spare: Fitness (for women). Subscriptions
- Stacy Speicher: Dangers of Smoking. Subscriptions
- Nicole Sposbosiec: NYYankees. Subscriptions
- Jeff Stone: Perfect Time to Travel. Subscriptions
- Adam Striebinger: Eastern Steel Constructors.Subscriptions
- Jenna Swiren: Analyzation of lifestyles of the famous. Subscriptions
- Corinn Tessitore: Corinn's New York. Subscriptions
- Amy Tiso: Fashion Careers. Subscriptions
- Megan Townsend: Philly Nightlife & Entertainment. Subscriptions
- Nicole Ventimiglia: Nicole's Television Connection. Subscriptions
- Allison Ward: where are you going ? Subscriptions
- Jessica Waters: Restaurant and Bar Scene in Delaware
- Amy Zak: Reality TV. Subscriptions
Example Blogs
Below are a few, somewhat relevant blogs. Each serves as a decent starting point to explore what is in the 'blogosphere'.
- Allied
- Collaborate Marketing
- David Weinberg
- Doc Searls
- Diva Marketing
- EGR
- King Kong Movie
- Molly.com
- Scott Neal
- Online Marketing Blog
- Scobleizer
- The Voice of The Blog
- Wharton Admissions
Example News Feeds
Below are other (non-blog) news-related sites which include an RSS Feed. You should plan on subscribing to one or more (or other news-related sites you identify.)
- BBC News
- BusinessWeek
- ClickZ
- CNET.com
- CNN
- delawareonline
- ESPN
- Fashion Week Daily
- India Economic Times
- Knowledge @ Wharton
- National Geographic
- New York Times
- Slashdot
- WSJ.com
Other Resources
Below are relevant resources to get you started with blogging and news aggregation. Note, you are required to sign up for the Bloglines news aggregator.
- Amazon Associates
- Bloglines
- Blogger (this platform)
- Feedster
- Flickr
- GoogleAdSense
- GoogleNews
- Hackers, Hits and Chats
- Learning HTML
- MovableType
- Sitemeter
- Technorati
- W3C.org
- Weather.com
Track your Page Views
In order to see how many people are accessing your site, and from which referrer URL, add Sitemeter to your site. You just need to create an account on sitemeter (free) and then add the appropriate code to your template.
Chapter Presentations
Section-011Section-012
Affiliate Programs
Using this to illustrate Amazon.com's Associates Program. Also check out this bookstore for more selections.
Add Weather!
If you are creating a site that is regionally-specific, you may want to include the region's weather. If US-based, go to weather.com and complete their web-based form to grab some code to include in your blog template.
2 Comments:
While studying for today's exam, I came across two conflicting statements in the slides. In Chapter 3, the slides state that the struggle to retain customers is greater than the struggle to acquire new customers. However, in the chapter 7 slides, it is referenced to chapter 8 that: Retention is less expensive than acquisition. I would appreciate it if you could please comment to clarify these two statements. Thank you!
retention is cheaper than new acquiristion of customers (sorry for the delay).
i assume a visit is a unique visit by one user, which could encompass multiple pages views during the visit.
mike, thanks for the article, will post it.
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