Class Notes for March 7

The following are the slides for class (chapter 6).

Some of the links referenced in the chapter:

• Nua Internet Surveys
  
• ClickZ Stats (demographics) (Was Cyberatlas)
  
• http://www.emarketer.com/
  
• Nielsen//Netratings
  
• Ipsos Canada (was Angus Reid)
  
• Harris Interactive
  
• Americans in the Information Age Falling Through the Net
  
• Kanoodle: BehaviorTarget
  
• WebTrends (Web Analytics)
  
• Zoomerang (surveys)
  
• Survey Monkey (surveys)
  
• MarketTools
  
• eGain: Live Chat software with cobrowsing
  
• GMAC: GMAT Volume
  
• Sitemeter
  
• US bank 'loses' customer details
  
• Wharton: Strudent 2 Student
  
• eBay