BizRate Case Questions

We will be discussing the case in class on Wednesday, April 20, 2005. Please read the case and prepare the answers to the following questions. Note, however, that the questions below are meant as a guideline for analyzing the case. Elaborate on questions that would help you make your case. I would suggest that you think about other issues that are not discussed through the questions below.

1. (20 points) What value does BizRate provide to customers?
   
2. (20 points) How does the value BizRate provide compare to that provided by Gomez Advisors?
   
3. (20 points) How does BizRate affect the merchant's relationship with its customers?
   
4. (15 points) In what ways is BizRate "the antidote to Amazon" and similar to eBay? What are the differences in Web site loyalty for BizRate vs. Amazon?
   
5. ( 20 points) Did Red October add value for consumers? How?
   For merchants? How? What should BizRate do regarding the Red October?
   
6. (5 points): Formatting and cover page. See the following section for details.