Materials for Chapter 7
The following are the slides for class (chapter 7).
Some additional links relevant for the chapter:
- SearchEngineWatch
- SearchEngineNews
- Internet Advertising Bureau
- Adknowledge.com
- ClickZ
- Was Unicast
- Permission Marketing (Seth Godin)
- Association of Interactive Marketing
- Advertising Age
- Unleashing the Ideavirus (Seth Godin)
- Viral Marketing Manifesto (Subservient Chicken)
- Pets.com sock puppet finds work
- Readers Pick Apple in 2004
- Web Digest for Marketers
- e-marketing-news
- successworks (Search Engine Writing)
- grokdotcom
- Online Marketing Blog (Internet news, blogs and RSS marketing)
- Web Marketing Today
Links for student presentations:
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